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By Steve Pike
Adams Golf (NASDAQCM: ADGF) continues to come up with its own Idea. In this case it's the latest generation of its Idea franchise - the Idea a7OS hybrids and hybrid irons. Using patented gapping technology that optimizes each club in the iron set, Idea a7OS increases distance, according to Adams Golf, improves launch conditions and are easy-to-hit.
The suggested retail price for the Idea a7OS hybrid iron sets is $799.99 for graphite and $699.99 for steel. The SRP for the individual Idea a7OS hybrids is $199.99 and will be available individually in 2- through 6-hybrids. The clubs begin shipping Sept. 15.
Intended for aspiring and recreational players looking to improve their games, the Idea a7OS set features three hybrids, two mid-hybrids and three short-irons the Plano, Texas-based company says will appeal to a "vast majority'' of golfers looking for forgiveness and playability.
The men’s eight-piece Idea a7OS hybrid iron set consists of 3-, 4- and 5-hybrids, 6- and 7-mid-hybrids and scoring clubs in 8-iron through pitching wedge.
Featuring 44-grams of rear weighting to increase launch angle and distance, Adams Golf says the 3-, 4- and 5-hybrids have rounded shaping with a slight draw-bias to enhance forgiveness for the higher-handicap player. With a four-way cambered sole and an H-back channel vibration dampening system, the 6- and 7-mid-hybrids, the company says, optimize distance, gapping and launch conditions. Low and deep centers of gravity highlight the short irons (8-PW), which Adams says also feature quad cavity-backs and perimeter weighting for better playability. The set make-up for the senior flex is 4-, 5- and 6-hyrbids with 7- and 8-mid-hybrids and 9-SW in the short irons.
“The patented gapping technology that we applied to Idea a7OS truly optimizes each club in the hybrid iron set to outperform traditional irons,” said Michael Vrska, Director of Product Development at Adams Golf. “The result is a set of hybrid irons that is truly the most forgiving and easiest-to-hit that we have ever designed.”
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