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By Steve Pike
Callaway Golf Company (NYSE: ELY) is continuing with its popular line of X series irons. The company’s new X-24 Hot Irons will be available at retail May 28. Callaway calls the X-24 Hot Irons “the longest, most accurate irons’’ in the history of X-Series Irons, a pretty bold statement given the performance of the X-22 irons. The new X-24 Hot Irons, according to Callaway, produce faster ball speeds across the clubface and deliver maximum distance throughout the bag.
Phil Mickelson, by the way, plays X Series irons. Lefty won the 2010 Masters with X-Prototype irons.
"So many players use different generations of X Series irons,'' said Dan Stevens, director of industrail design for Callaway Golf. "The X-24 really isn't a replacement for the X-22 but an extension of the X Series family.
"It's aimed at golfers who want to hit the ball as far as possible. Accuracy is important, too, but we've found that a lot of golfers really are concerned about hitting the ball farther. They put the emphasis on that above everything else.''
The new X-24 irons feature what Callaway calls a Stealth PVD (Physical Vapor Deposition) Finish that reduces glare, along with the the company's familiar VFT Face Technology, 360-degree undercut channel and a precise center of gravity to create a large and effective hitting area for golfers of all abilities. The result, according to Callaway, is maximum distance while maintaining the same accuracy, even on off-center hits.
The interesting thing will be to see how much farther Callaway can continue to carry those technologies in future generations of X Series irons.
"That's getting harder to do,'' Stevens said. "But the X Series is in a giood space in the world of iron design right now.''
The stealth PVD Finish, according to Stevens, is the result of a process designed to reduce glare and produce a distinctive look that is darker than most irons.
"It's an expensive process os we had to work at brining the costs down,'' Stevens said. "With bthe X-24 we were finally able to do that.''
The X-24 Hot Irons were also made with its core technologies including S2H2, Precision Notch Weighting and Modified Tru-Bore, all working together to provide total performance for a wide range of golfers.
The X-24 Hot Irons will be available at a suggested retail price of $699 (steel) and ($899) graphite.
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