Motore MoJoy

2009-02-03

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By Steve Pike

Fujikura says its new Motore F1 Series shafts stores more energy during the downswing and releases the energy just before impact while maintaining the shaft and club's stability. The result, accordng to the company, is greater distance and accuracy in all clubs.

Fujikura says Motore's "smart" shaping of the tip enables these benefits while minimizing weight, allowing the tip end to accelerate faster than conventional tips.
"Motore means 'Engine' in Italian and we believe this is a very fitting name as the shaft has been recognized as the engine of the golf club," said Fujikura President Dave Schnider.

The Motore F1 Series line is making its debut during the Hawaii swing of the PGA Tour.

"In my 15 years of working with pros, this is truly the most positive reception to a new product introduction," said Pat McCoy, Fujikura's Tour manager. "In fact, at the PGA Tour Q-School, with just a handful of prototype designs, our Motore 80 HB became the leading model of hybrid shaft at the event."

Fujikura will introduce the Motore F1 Series shafts Jan. 29 at the PGA Merchandise Show in Orlando. The Motore F1 Series will be available through Fujikura's Charter Dealers across the U.S. and around the worldin February.